Summary: Canadian firm CROSSTAFF SOLUTIONS and WIPO GREEN, a program of the World Intellectual Property Organisation, have recently entered into a strategic partnership to make green technologies more accessible to Canadian organisations seeking to survive and compete in an environment of resource scarcity, increased competition and growing intolerance for environmental degradation.

Ottawa, ON Canada December 3, 2014. Many producers of goods and services across Canada face an unsettling fact – the technologies on which their operations rely were built for a reality that no longer exists. Increased competition for resources, shrinking operating budgets and profit margins and demands for greater environmental stewardship from regulators and the public are forcing organisations in all sectors to seek technologies that enable them to do more with less and lower their environmental impact. CROSSTAFF SOLUTIONS, a Canadian firm specialising in enabling green technology adoption has become the first Canadian partner of WIPO GREEN, an interactive marketplace established by the Geneva based World Intellectual Property Organisation that promotes innovation and diffusion of green technologies by connecting technology and service providers with those seeking innovative solutions.

The challenge that most organisations face is that although they know that their path is unsustainable or not competitive from an environmental, operational or business perspective, they typically do not have the resources or experience to find and effectively integrate the green technology solutions available to them. CROSSTAFF SOLUTIONS was created to enable these organisations to meet their business or operational objectives through strategically assembling and managing the resources necessary to put the correct green innovation for their needs to work. The WIPO GREEN platform is a new and rapidly growing global database and network of such resources across the green technology innovation value chain. A partnership between these two entities was natural. Marc McArthur, founder of CROSSTAFF SOLUTIONS explains:

“Most people are unaware of the hundreds of organizations, thousands of people and billions of dollars dedicated to enabling the transition to a more sustainable society, including effective green technology solutions for every sector. When correctly sourced and managed, these resources can be channeled to solve a variety of business and operational challenges or unlock new opportunities and markets. We help our clients successfully tap into these resources and WIPO GREEN expands the range of potential green technology solutions and opportunities available to our clients and all participants on the platform. We are proud to be a part of the WIPO GREEN network and the first Canadian partner alongside Siemens, the Asian Development Bank and other prestigious institutions.”

According to the Global Footprint Network it will take 1.5 earths to support the current rate of global resource consumption, 2 earths by 2030. This is what is driving CROSSTAFF SOLUTIONS and its partners like WIPO GREEN to remove the barriers to adoption of green technologies that can decelerate and reverse these and other unsustainable trends.



Crosstaff enables its clients to meet their business and operational objectives through the use of technologies that increase resource efficiency and reduce negative environmental impacts. It achieves this through the expert, rapid and strategic assembly and management of the resources required to do so.

To learn more about how CROSSTAFF SOLUTIONS is charting a new course for performance and sustainability, contact Marc McArthur at 888-735-6604 or visit our website at



WIPO GREEN is an interactive marketplace that promotes innovation and diffusion of green technologies by connecting technology and service providers with those seeking innovative solutions. WIPO GREEN’s objective is to become a go-to platform for green technologies, which it is on the way to achieving thanks to its growing network of partners and innovative collaborations with major global technology databases.


Where the Battle for Sustainability Will be Won or Lost – I once asked a panel of experts if they had one year to live how they would spend their time in pursuit of making a substantial contribution towards achieving a sustainable future. The question had the intended effect and after squirming uncomfortably with the prospect of their untimely demise each one of them was able to identify a specific priority that they would dedicate their remaining days to.

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